Discover the Wonder of Powerful Sound With Phonak NaídaTM Paradise
The World Health Organization estimates the prevalence of disabling hearing loss at 460 million people worldwide (WHO, 2019). This number includes an estimated 87 million individuals with severe and profound degree of hearing loss (Stevens et al., 2011).
Phonak Naída has a long history of groundbreaking technological innovation as well as hearing aid features designed to meet the needs of even the most challenging to fit patient.
Lisa Hos, Au.D., Phonak Product Lifecycle Manager, explains that from the very first introduction of Naída to the market in 2007 — that introduced SoundRecover and the first IP57-rated hearing aid — Phonak has continued to deliver exceptional hearing performance features designed specifically with a severe to profound patient in mind.
“Naída Marvel changed the landscape of universal connectivity for the severe to profound patient in 2020,” she added. “Now, in 2021, Phonak is excited to deliver an unrivaled hearing experience with Naída Paradise in Ultra Power and rechargeable models.”
 "Phonak Naída Paradise and Roger ON")
Phonak Naída™ Paradise and Roger ON
She provides insights into the unrivaled hearing experience with the recent launch of Naída Paradise.
Challenges patients with severe to profound hearing loss report
Patients with severe to profound hearing loss experience listening and communication difficulties even in quiet 1:1 conversation as well as when low levels of background noise are present.
“As the environment becomes more challenging and complex, speech understanding becomes more difficult,” Hos said. “These challenges may cause a patient to withdraw from social situations and feel disconnected from their loved ones or communication partners.”
Naída Paradise hardware innovations that elevate sound quality
Thanks to new hardware innovations, Naída Paradise responds to the hearing needs of power users in countless different listening situations as well as to the hearing care professional by delivering the ability to easily perform more precise customizations.
According to Hos, Naída Paradise is built on the Phonak proprietary sound processing chip (PRISM™), which has double the memory of the previous Marvel chip and drives all of the new Paradise sound quality features and supports universal connectivity.
“In order to meet the amplification needs of patients with severe to profound hearing loss, each Naída BTE device is equipped with a powerful double-receiver,” she added. “The receiver in the Naída P-UP delivers up to 141 dB SPL peak output while the Naida P-PR delivers up to 130 dB SPL peak output.”
The Naída P-PR features the motion sensor accelerometer supporting motion sensor hearing features for hearing performance on the go and Tap Control for access to Bluetooth capabilities and controls.
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The Naída P-PR features the motion sensor accelerometer supporting motion sensor hearing features for hearing performance on the go.
Connectivity and compatibility make Naída P “Made For All"
“In today’s world, connectivity is more important than ever,” Hos said. “Universal connectivity gives patients access to the world around them and allows them to communicate in many ways, as well as consume media.”
Naída Paradise UP breaks down connectivity barriers and is the world’s first Ultra Power device with universal connectivity, allowing hands-free calls, multiple Bluetooth® connections and RogerDirect™.
“Not only does Naída Paradise connect directly to iOS®, Android™ or other Bluetooth-enabled devices, but it also offers access to the myPhonak app, providing patients access to even more customization of their listening experience. This is all thanks to universal connectivity,” she added.
Patients with severe to profound hearing loss and power hearing aids are often more engaged with their hearing experience. With Naída Paradise and the myPhonak app, patients can enjoy an even more personalized hearing experience at their fingertips.
“The myPhonak app offers remote control functionality, customizable programs, and access to hearing aid information,” said Hos. “The myPhonak app also connects the patient with their hearing care provider, thanks to Remote Support.”
Naída and Roger
It is impossible to talk Naída sound performance without also talking about Roger. Roger technology is the digital standard for remote microphones proven repeatedly to provide outstanding support in noise and over distance.
“Roger technology brings the patient into the conversation and helps them to overcome the challenges of a dynamic, and often complex, listening environment,” said Hos. “Thanks to Roger’s adaptive nature, as the environment changes, the patient is still able to be a part of the conversation while remaining comfortable and connected.”
Naída Paradise devices enable a seamless integration and a hassle-free connection with Roger devices thanks to RogerDirect™. This also means that the hearing aid itself is smaller, lighter and more comfortable to wear.
Naída Paradise offers a complete solution for patients with severe to profound hearing loss and is compatible with Roger ON, Roger Select, Roger TableMic II, PartnerMic, RemoteControl and the myPhonak app. In addition, Naida Paradise connects with virtually any Bluetooth-enabled device, opening up a world of possibilities.
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