Sonova Launches SilentCloud, a Subscription-Based Tinnitus Management App

Coinciding with the start of Tinnitus Week, Sonova has introduced SilentCloud, a self-paced subscription-based medical app designed to empower patients to manage their tinnitus symptoms, often characterized as "ringing in the ears." The new app can be used at home and it incorporates scientifically validated approaches for tinnitus management with trained hearing care experts for guidance.

The Sonova group, headquartered in Stafa, Switzerland, is the world's largest hearing aid manufacturer with brands that include Phonak, Unitron, Hansaton, and Sennheiser. Part of an expanded portfolio of holistic hearing care services from the company, the new SoundCloud app is designed to offer a combination of therapies for self-paced tinnitus management.

Sonova-produced video short on SilentCloud tinnitus management app.

Tinnitus affects 10% to 15% of the adult population and 20% of those affected experience it as bothersome, or even debilitating, requiring clinical intervention.¹ About 4 out of 5 people with tinnitus also experience some degree of hearing loss.²

Even though there is currently no cure for it, there are many approaches that can relieve the burden of tinnitus. Recommendations for tinnitus management include Cognitive Behavioral Therapy (CBT)² that can be combined with sound therapies, education, and counseling.

“SilentCloud is a subscription-based medical app which will empower patients to manage their tinnitus symptoms from the comfort of their own home while being guided by one of our trained hearing care experts,“ says Christophe Fond, Group Vice President Audiological Care at Sonova. “By providing options for managing a co-existing medical need, the app will support Sonova’s strategic goal to reach more people with hearing loss and to engage with them earlier in their hearing care journey.”

All content offered in SilentCloud consists of validated approaches for tinnitus management.³ The app is currently available in Belgium and Italy and can be downloaded on the App Store^® or on Google Play™. A roll-out in more countries will follow later this year.

Sonova offers a range of services adjacent to hearing aid fitting that provide additional value for consumers by addressing different medical needs which often co-exist with hearing loss, including tinnitus.⁴ With the SilentCloud app, Sonova provides a user-centered digital tool for tinnitus self-management which consolidates a range of proven therapies recommended in international clinical guidelines.³