Lexie Hearing Introduces Next-Gen B2 Plus Powered by Bose OTC Hearing Aid

Lexie Hearing, with U.S. headquarters in Boston, has launched its new Lexie B2 Plus Self-fitting OTC Hearing Aid Powered by Bose, which includes an enhanced in-app hearing test feature and a new charging carrying case that holds one extra charge that provides up to 18 hours of extended battery life for users who are on the go. The new aids are priced at $999 per pair, or $200 more than the brand's popular Lexie B2 Hearing Aids Powered by Bose hearing aids, which earned high ratings in the 2023 Expert Choice Award from the independent audio test lab HearAdvisor.

The new B2 Plus Powered by Bose hearing aids build and improve on the previous B2s by introducing an optional in-app hearing test that analyzes the wearer's unique hearing profile. This test provides personalized hearing aid settings, ensuring an optimal starting point that users can save as one of their presets. Following this initial setup, wearers can further customize their experience to achieve maximum comfort across various environments. The hearing test utilizes diagnostic technology from hearX, the South Africa-based parent group of Lexie Hearing and Go Hearing.

Wearers are empowered with the flexibility to undergo the hearing test during the initial setup or whenever they wear the hearing aids thereafter. The test can be retaken as frequently as desired. Alternatively, for those who prefer not to utilize the hearing test feature, manual adjustments for bass, treble, and volume are available, allowing wearers control over their hearing experience. The Lexie app offers customization to further optimize your listening experience by allowing you to conveniently adjust the volume, sound clarity, and background noise to your preference.

“Hearing is a highly individual and unique experience, much like a fingerprint,” said Lexie Hearing CEO Nic Klopper. “The in-app hearing test makes it easy to find the ideal setting for your ears at any point in your hearing journey, giving you the confidence to hear the life you love.”

The FDA-cleared, Bluetooth-enabled hearing aids stream phone calls for iPhone^® although the audio is not designed or optimized for music or video content streaming and does not offer hands-free calling. The new product comes with on-demand support from Lexie Experts^®, a 45-day risk-free trial, and they are FSA/HSA eligible.

Lexie B2 Hearing Aids were listed as one of the top-10 best hearing aids by HearingTracker and were recently named the top OTC Hearing Aid in the U.S. by Circana, a leading retail tracking service. In the first year following the FDA's approval of OTC hearing aid sales in October 2022, the Lexie B2 Hearing Aid Powered by Bose was the top-selling device based on U.S. dollar and unit sales figures, according to Lexie.

"We're always innovating to bring best-in-class hearing aids to the market for the 44 million Americans who experience mild to moderate hearing loss," said  Klopper. "With the launch of the Lexie B2 Plus, we're pleased to continue delivering an exceptional hearing experience backed by award-winning customer service."

Lexie B2 Plus Self-fitting OTC Hearing Aids Powered by Bose will be available from leading retailers like Amazon, Costco, Best Buy, Walmart, CVS Health, Walgreens, and LexieHearing.com.